When it’s Good it’s Good

When it’s Good it’s Good

A filmmaker returns to her hometown in West Texas to document the effects of the boom-and-bust nature of the oil industry. Unexpectedly, she documents the political transformation that takes place in her family over five years and two election cycles. An intimate portrait of place, family, memory, politics and economy, When It’s Good, It’s Good centers around life in an oil town called Denver City, Texas.

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Screens With:
Mountain Revelations

Directed by:
Alejandra Vasquez

16 mins

Main Film Contact:
Alejandra Vasquez (denvercityfilm@gmail.com)

Meet the Director:
Alejandra Vasquez is a Mexican-American filmmaker. Raised in West Texas, Vasquez’s film When It’s Good, It’s Good documents her hometown’s relationship to the boom-and-bust cycle of the oil industry. Vasquez co-directed the short films Varsity Oro (2020 Pop-Up Magazine) and Folk Frontera (Independent Lens/PBS, 2022 SXSW), winner of the Grand Jury Award in the Texas Shorts category at SXSW.

Cast & Crew

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2010 Flora St, Dallas,
TX 75201

Info: 214-310-1200
Box Office: 937-935-1028
Accessibility: 206-960-2192